News and Events Archive
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- China, DRTV Advertising and the CCTV Auction
DECEMBER 6, 2006 (Los Angeles, CA) - The annual ad auction by China Central Television (CCTV) was held in Beijing over the weekend. Treated by many as a barometer of where the Chinese economy is heading, the 13 hour auction for 2007 airtime outperformed the previous year by 15.8 %.
- Infomercials
in China: From Tough Regulations to Enormous Potential
AUGUST 14, 2006 (Los Angeles, CA) - Last month's
decision by SAIC and SARFT to ban infomercials
for breast enhancement, weight loss and medical
products, is a setback for local marketers who
rely too heavily on exaggerated claims and phony
testimonials
- Multi-Channel
DRTV Marketing in the New China
AUGUST 2, 2006 (Los Angeles, CA) - Direct Response
Television (DRTV) is no longer just about television.
In the New China, DRTV is about “As Seen
on TV” products marketed across multiple
channels, including the Internet and mobile devices.
Savvy DRTV marketers are those who understand
how to reach the wired Chinese consumer.
- As
Seen on TV” Comes to China
JULY 3, 2006 (Los Angeles, CA) - China has officially
arrived on the world scene – they have television
infomercials! Long a staple of late night and
weekend television in the US, Chinese infomercials
with local Chinese celebrities are creating a
new consumer market for “As Seen on TV”
products.
- Telebao
Launches China DRTV Marketing Company
JUNE 20, 2006 (Los Angeles, CA) - Telebao, a Direct
Response Television (DRTV) marketing company,
is exporting Western DRTV marketing know how to
China. Capitalizing on its US marketing best practices
and proprietary technology, Telebao intends to
create a China DRTV powerhouse along the lines
of legendary US firms such as Guthy-Renker.
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