Multi-Channel DRTV Marketing in the New China
AUGUST 2, 2006 (Los Angeles, CA) - Direct Response
Television (DRTV) is no longer just about television.
In the New China, DRTV is about “As Seen on
TV” products marketed across multiple channels,
including the Internet and mobile devices. Savvy DRTV
marketers are those who understand how to reach the
wired Chinese consumer.
With Internet, IPTV and Mobile TV penetration rapidly outpacing the rest of the world, it is no surprise that China is being heralded as the next great marketplace – for multi-channel selling. While many DRTV spots and infomercials will not translate to a mobile phone, the opportunity exists to create new, more interactive and contextual content that compliments the television experience.
Streaming video, social interactive applications, games and data feeds can be used to expand the reach of a DRTV campaign to consumers who are at work or on the go. Consumers who interact with your brand tend to be more receptive to upsells, cross marketing and new DRTV programs.
Telebao was founded by interactive marketing experts with demonstrated experience in delivering multi-channel direct response campaigns. We know how to take DRTV spots and infomercials and turn them into highly effective push/pull content that will engage even the toughest consumers.
Contact us today to learn more about multi-channel DRTV marketing and how Telebao can help you.