“As Seen on TV” Comes to China
JULY 3, 2006 (Los Angeles, CA) - China has officially
arrived on the world scene – they have television
infomercials! Long a staple of late night and weekend
television in the US, Chinese infomercials with local
Chinese celebrities are creating a new consumer market
for “As Seen on TV” products.
There is an estimated 400 million television viewers in China. The rising middle class, concentrated mainly in the large cities, have more disposable income than ever. They are the vaunted “Chinese consumer,” and direct response television (DRTV) marketers have found a way to reach them. DRTV spots, infomercials and home shopping shows are popping up across the country on national, regional and local stations. Recognizable B-list celebrities are pitching everything from electronics to housewares, cosmetics, eyewear and other novelty items.
While the China DRTV market is in its infancy, all bets are that it will overtake the US within the next five years. For manufacturers with novel consumer products, the time is now to get into the game.
Telebao provides consulting, systems and managed services to manufacturers seeking to enter the China DRTV market. The company specializes in creating "overnight" brand awareness by marketing "As Seen on TV" products across multiple electronic channels, including television, radio, Internet, and mobile.
Contact
us today to learn how Telebao can help you launch
a successful DRTV program in China.