China Direct Response TV, China DRTV Infomercial Company, Chinese Direct Response Marketer, Latest DRTV News and Information

China, DRTV Advertising and the CCTV Auction
DECEMBER 6, 2006 (Los Angeles, CA) - The annual ad auction by China Central Television (CCTV) was held in Beijing over the weekend. Treated by many as a barometer of where the Chinese economy is heading, the 13 hour auction for 2007 airtime outperformed the previous year by 15.8 %. Read more
Infomercials in China: From Tough Regulations to Enormous Potential
AUGUST 14, 2006 (Los Angeles, CA) - Last month's decision by SAIC and SARFT to ban infomercials for breast enhancement, weight loss and medical products is a setback for local marketers who rely too heavily on exaggerated claims and phony testimonials. Read more
Multi-Channel DRTV Marketing in the New China
AUGUST 2, 2006 (Los Angeles, CA) - Direct Response Television (DRTV) is no longer just about television. In the New China, DRTV is about “As Seen on TV” products marketed across multiple channels, including the Internet and mobile devices. Savvy DRTV marketers are those who understand how to reach the wired Chinese consumer. Read more
“As Seen on TV” Comes to China
JULY 3, 2006 (Los Angeles, CA) - China has officially arrived on the world scene – they have television infomercials! Long a staple of late night and weekend television in the US, Chinese infomercials with local Chinese celebrities are creating a new consumer market for “As Seen on TV” products. Read more
Telebao Launches China DRTV Marketing Company
JUNE 20, 2006 (Los Angeles, CA) - Telebao, a Direct Response Television (DRTV) marketing company, is exporting Western DRTV marketing know how to China. Capitalizing on its US marketing best practices and proprietary technology, Telebao intends to create a China DRTV powerhouse along the lines of legendary US firms such as Guthy-Renker. Read more